终端战略布局与调整（Terminal strategy layout and adjustment）.docVIP

终端战略布局与调整（Terminal strategy layout and adjustment） Different types of overall coordination Reasonable coverage of the same species As competition intensifies, more and more enterprises realize the importance of control of the terminal in the terminal, therefore invested heavily and concentrate on the development and management of terminal has become the realistic choice and main strategy. In this case, whether it is business enterprise directly or through the terminal dealer terminal, all taking intensive development strategy of the terminal, to achieve regional position, squeeze competitors, control the market to a large number of terminals. The status quo and solution of terminal development As far as the actual effect is concerned, a large number of terminals not only do not help enterprises to achieve their goals, but also the terminal efficiency is not achieved, and the internal competition is fierce, and a serious problem has emerged. Performance in increasing the difficulty of terminal management, resulting in rising terminal costs, terminal benefits decline situation. To sum up, the main problems are two: 1, disorder development and terminal structure conflict. At present, enterprises have begun to adopt a multi-channel model in the same regional market, and even some enterprises have proposed to build a three-dimensional channel model. But at this stage of the product marketing channel has undergone tremendous change, a new chain stores and other circulation giants in the rise, is bound to change the pattern of retail products; on the other hand, the traditional channels, continuous reform and innovation of management mode still maintain a strong vitality. In this case, most enterprises do not realize the reality of this change, therefore, in the construction of various channel models, the lack of systematic planning and positioning between channels, thus directly affecting the terminal development. This is mainly manifested in the mismatch of terminal type