迈克·斯诺自上而下行销美国阔叶木（Mike Snow top down marketing American hardwoods）.doc

迈克·斯诺自上而下行销美国阔叶木（Mike Snow top down marketing American hardwoods） One afternoon in 2008, Mike Snow is the study of access to information. The 11 year old daughter came home from school, she went to the front of Mike, said very seriously: Dad, you should change your job! Because your job now is to kill the trees, destroying the environment. Since 1999, Mike Snow has served as AHEC (America AHEC) executive director, his work is together with other employees in the global promotion of American hardwood (hardwood), encourage designers, contractors use more American hardwood. In many years of work experience, he has not remember how many times was similar to that of the little girl asked. Then, the use of more wood is cut more trees destroying the earth? No! Mike Snow said that the new marketing reporters firmly, people often mistakenly believe that the use of wood is a major cause of desertification. In fact, the problem is not so simple, if we do not use wood, forest will lose economic value, it will no longer continue to exist in the form of forest, because there is no power to keep what spurred the economic forest. The use of wood for a more important advantage is that it can be recycled, of course, the premise is to take measures to promote the regeneration of a reasonable harvest, prohibited illegal logging, and to the sustainable management of forest trees for life and growth in nature. In March 26th, AHEC released its independent research report American Hardwood Export legal harvesting and sustainable development assessment report. The report shows that the probability of illegal logging of hardwood lumber is very low, stealing the timber to total amount of 1% U.S. hardwood cutting. The investigation report confirms the legitimacy and sustainability of American hardwood, can eliminate part of the use of wooden furniture will lead to the destruction of forest resources and environment imbalance concerns. Mike Snow said: the survey results for American hardwood as