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让你的乡镇重新振起来(Let your villages and towns shake up again)
让你的乡镇重新振起来(Let your villages and towns shake up again)
In the moment of all walks of life, to the solar industry investment difficulty has become the first in the industry. As a result, all kinds of solar energy investment forum, training, conference marketing, exhibition and other investment strategy to out. In a variety of investment strategies, each enterprise officials, grass-roots service personnel are at pains, the brains of intention to the customers flicker, then again between the customer and the intention of two-way choice. That is a two-way choice, look good, actually largely dealers in the choice of enterprise and brand, rather than the manufacturer is in active position (of course, the big brands except).
Whether it is direct investment, or investment in Township distribution, now has become the first problem of the investment of solar energy enterprises !
We look at the popular investment conference strategy:
1. market clients investigation, selected the key clients
2. invited the intention of customers at a specific time to visit the company meeting, brainwashing, flicker
3. the end of the meeting, on the spot signed a letter of intent or contract
4. for the participants is still due to the intention of the customer back after the market continue to follow
This strategy has the following advantages:
1. increase the intention of customers to the company, brand and product knowledge
2. increase of cooperation intention customer confidence, hit a shot in the arm
3. introduction of the competition mechanism, each region a number of customers to participate, the competition is more likely to clinch a deal
4. to create a good atmosphere of cooperation
5., given the intention customer management way of certain
The following drawbacks of this method:
1. many marketers do not recognize the intention of customers is really going to visit or as a public funds tourism
2. of the manufacturers, the companys comprehensive strength or surface work standards is higher
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