Small Business Ideas mcecenter（小型商业想法mcecenter）.pdfVIP

Small Business Ideas Creativity, Opportunity, and Feasibility Chapter 04 McGraw-Hill/Irwin Copyright © 2011 by the McGraw-Hill Companies, Inc. All rights reserved. Learning Objectives LO1 Learn the sources of opportunity entrepreneurs draw on to get business ideas LO2 Identify the way ideas are screened for business potential LO3 Understand how creativity methods can help business owners recognize new opportunities LO4 Understand the five pitfalls that hinder innovation 4-2 Learning Objectives (cont.) LO5 Identify strategies for innovation in your business LO6 Learn how to conduct a comprehensive feasibility study for your business ideas LO7 Learn the model for pilot testing Internet businesses LO8 Understand the value of building a creative culture in your business 4-3 Source of Business Ideas Innovation – implementation of a creative idea or opportunity leading to profitable and effective outcomes Pay attention to the cues Ask many questions 4-4 Source of Business Ideas Opportunity recognition – searching and capturing new ideas that lead to business opportunities – involves creative thinking that leads to discovery of new and useful ideas 4-5 Question What is the characteristic that allows a person to identify good opportunities, notice things that have been overlooked, and t