炒药狼软文的几种形式(内部文件)（Fried medicine wolf soft Wen in several forms (internal documents)）.docVIP

炒药狼软文的几种形式(内部文件)（Fried medicine wolf soft Wen in several forms (internal documents)） Fried medicine wolf soft text in several forms (internal documents).Txt Fried medicine wolf soft Wen in several forms The soft, highly respected, drop, the first reason is that hard advertising effect of the rising cost of TV media, a lot of low to the second one is the media for the first charge is soft hard advertising, soft input and output in the fund is not very strong under the condition of more scientific and reasonable. Therefore, enterprises from various angles, willing to soft Wen test water, in order to enable the market to start quickly. Soft, although the myriads of changes, but eventually, mainly in the following ways: 1, suspense: also called questioning. The core is a question and answer on this issue. For example, human beings can live forever. Yunnan Baiyao why embark on the road of enterprise reengineering? Old brand: how to get out of the blind? Old godmother: besides soil or soil, how do you sell it? I have to rely on selling , through the soil soil question caused by topic and attention to the advantage of this approach. But we must master the furnace, the first question should be attractive, answer to common sense, not in a cocoon around oneself Its loopholes appeared one after another. 2, story style: through telling a complete story, bring out the product, make the product halo effect and mystery give consumers strong psychological implications, so that sales become inevitable. For example, 120 million do not buy the secret recipe, Yunnan Baiyao: a hundred years of history itself is a good story, the secret of the Indians and so on. Story telling is not an end. The product clues behind the story are the key to the story. Listening to the story is the oldest form of human knowledge acceptance, so the knowledge, interest and rationality of the story are the key to the success of the soft text. 3, emotional: emotion has always been an important media advertisin