直销的定义（Definition of direct marketing）.docVIP

直销的定义（Definition of direct marketing） First, the definition of direct marketing Direct marketing is a widely discussed but often misunderstood subject. Some people make a direct marketing and direct marketing (Direct Marketing) more confusion, some people have direct and rats. Although direct marketing can be said to be the earliest form of business distribution, direct marketing has not been well understood. In the marketing literature has almost been ignored, such as retail management in 1993 in a best-selling American textbooks, even no mention of direct marketing; in addition, the United States published 1994 commercial dictionary, there is no definition of direct marketing. Some scholars have to direct the next definition, but most are vague, did not show the true character of marketing. In the United States, the two most famous scholars in the field of direct marketing are professor Petersen (Robert A. Peterson) at the Austen campus of the University of Dezhou in and Professor Waterba of the San Diego State University (Thomas R.). The two papers they published on direct marketing were the most and the most important. In a paper published in 1996, they discussed the definition of direct marketing, a simple but aptly defined definition of direct marketing: direct marketing is a face-to-face sale that is not made at fixed retail outlets.. The definition and the direct selling Education Foundation (Direct Selling Education Foundation) defined in 1992: direct is a through personal contact (sales to buyers), not in a fixed place of business, distribution mode or service mainly in home consumer products are very similar; but the latter is more emphasis on consumer and distribution . There are two main points in the definition of direct selling: face-to-face sales and no fixed retail outlets. Face-to-face sales can help us understand that direct selling is a process of face-to-face communication between two people. This kind of face-to-face sales is the main differenc