社员对专业合作社满意度影响因素分析（Analysis of factors affecting membership satisfaction of professional cooperatives）.docVIP

社员对专业合作社满意度影响因素分析（Analysis of factors affecting membership satisfaction of professional cooperatives） Analysis of factors affecting membership satisfaction of professional cooperatives Abstract: the factors affecting the satisfaction of professional cooperatives members have important practical significance for the sustainable development of cooperatives. Using factor analysis method, the investigation data of some cooperatives in Chengdu were classified and two valued logistic regression analysis was used to do empirical research. The results show that among the five factors that affect the satisfaction of professional cooperatives, government factors have the greatest impact on the satisfaction of farmers, followed by service factors, income factors, management factors, and individual factors. Key words: professional cooperatives; satisfaction; influencing factors I. Introduction Farmer cooperatives play an important role in promoting farmers income, developing agricultural economy and building a new socialist countryside (Guo Hongdong, Jiang Wenhua, 2004, Liu Zhaoting, Wang Jinggen, 2008). Chengdu city as a test area determined by the State Council, urban and rural comprehensive reform pilot, in seven years of practice in urban and rural areas, building a new socialist countryside, has accumulated rich experience and achieved good results in the development of farmers specialized cooperative economic organization. However, there are still many problems in the process of the development of farmer cooperatives in Chengdu. The development of cooperatives is insufficient, and the enthusiasm of farmers to participate in cooperatives is not high enough, and the consciousness of the masters is not strong enough. This paper studies factors influencing members of cooperatives to explore the key elements of satisfaction, mobilize the construction and development of professional cooperatives, has important practical significance to research on Chengdu farmers professional c