管理故事小蜗牛管理的优势（Management stories the advantages of snail management）.doc

管理故事小蜗牛管理的优势（Management stories the advantages of snail management） The little snail asked his mother, why do we have to bear this heavy and heavy shell since we were born? Mom: because our bodies are not supported by bones, we can only crawl and crawl. So protect this shell! Little snail: the Caterpillar sister has no bones and cant climb fast. Why doesnt she have to carry this hard and heavy shell? Mother: because the Caterpillar sister can become a butterfly, the sky will protect her. Little snail: but the earthworm brother has no bones, and does not climb quickly. He does not turn into a butterfly. Why doesnt he carry the hard and heavy shell? Mother: because the earthworm brother will drill earth, the earth will protect him. ? cried the little snail. We are so poor, the sky is not protected, and the earth is not protected.. ? the snail mother comforted him. So we have shells!! We do not go to heaven or earth, we protect ourselves. Enlightenment: human capital stresses the best performance, it is necessary to see their strengths, grasp their strengths, play their own advantages, and strengthen their advantages. Better to be yourself than to admire others! This story also tells us, management most taboo to put resources into unfamiliar areas, so that it will lose its advantages, thus losing competitiveness. Marketing (Marketing) What is marketing? Marketing (Taiwan: Marketing) is a discipline on how firms discover, create, and deliver value to meet the needs of a target market and achieve profits at the same time. Marketing is used to identify the needs that are not met, define and measure the size and profit potential of the target market, and identify the market segments that best fit into the enterprise and the market offerings that fit the segment. Marketing often by a department in an organization responsible for this, in fact, There are both advantages and disadvantages. Profit in: easy to concentrate, marketing training groups, specializing in marketing wo