让展现更有创意2（Make the show more creative 2）.docVIP

让展现更有创意2（Make the show more creative 2） Show the arrangement of the meeting place. For the reception of visitors (such as reception Kanban × × × general manager to the venue). (4) sales staff; Dress up A suitable friendly person; a tourist show. Grasp the customers needs beforehand. Practice, practice, show, talk. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care satisfaction in their mental and spiritual. Experience can be said to represent the economic provision of such satisfaction. Obviously, peoples consumption demand turns from the practical level to the experience level, which is the result of social development. 2. homogenization of products and services The fierce market competition speeds up the spread of technology, and the goods and services provided in the industry are becoming more and more convergence. It is precisely because of the convergence of good