餐饮促销手段（Catering promotion）.doc

餐饮促销手段（Catering promotion） Harbin Qinghua Dumpling King business strategy is echoed in Xian Guan Tang Jia three steamed stuffed bun, this is the Xian Gulou Street snack. In the last century, I was in Xian University, their soup steamed stuffed bun is 4 yuan a cage, this years national day, I came to Xian, found that their prices actually unchanged for more than 10 years. Its really a touching thing, but the real total cost of a few peoples meals is nothing cheaper than eating a big meal at other decent restaurants. Then I understood their diversionary skills. In accordance with the two as well as Beijing Hongzhuangyuan congee, also have different approaches but equally satisfactory results, when you really go to the consumer, you can find in the back of a bowl of porridge is very cheap, you spend here is actually not too low, it is no wonder that there are many porridge shop are so hot. Strategy analysis: The three restaurants are using a method to achieve a kind of paralysis, the diversion effect, because their main business price is very low, with a high degree of temptation and paralysis. With these false appearances, you unconsciously create a consumption frenzy that has been suppressed by your reason. Just imagine: if an enterprise is not the main business price is very low, we tend to think that he is forced by the market competition and make the resistance, they even have the suspicion of malicious bidding; but if the main business, the price is very low, often feel that he is affordable, this is the peoples consumption illusion. In this illusion temptation, we sleepwalk on the pirate ship. In the end, it turns out that what we first saw was only a pretense of temptation. Promotion association: Across the ocean in the United States, there are also two world-renowned companies in the same way to lure consumers into the bait. In the long ago, the United States Bobbi doll had already begun dead wrong strategy: if you buy a Bobbi doll, the price is not expensive,