- 1、本文档共5页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
The Big Lie of Strategic Planning CalFlowers(战略规划CalFlowers的弥天大谎)
1/11/14 The Big Lie of Strategic Planning - Harvard Busine ss Review
The Big Lie of Strategic Planning
by Roger L. Martin
All executives know that strategy is important. But almost all also find it scary, because it forces them to confront a future they
can only guess at. Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options.
An executive may well fear that getting those decisions wrong will wreck his or her career.
The natural reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested
tools. That nearly always means spending weeks or even months preparing a comprehensive plan for how the company will
invest in existing and new assets and capabilities in order to achieve a target—an increased share of the market, say, or a share
in some new one. The plan is typically supported with detailed spreadsheets that project costs and revenue quite far into the
future. By the end of the process, everyone feels a lot less scared.
This is a truly terrible way to make strategy. It may be an excellent way to cope with fear of the unknown, but fear and discomfort
are an essential part of strategy making. In fact, if you are entirely comfortable with your strategy, there’s a strong chance it isn’t
very good. You’re probably stuck in one or more of the traps I’ll discuss in this article. You need to be uncomfortable and
apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase
the odds of success.
In this worldview , managers accept that good strategy is not the product of hours of careful research and modeling that lead to
an inevitable and almost perfect conclusion. Instead, it’s the result of a simple and quite rough-and-ready process of thinking
through
您可能关注的文档
- The 8051 Microcontroller New Age International(8051单片机新时代国际).pdf
- The 8Node Hexahedron(8节点六面体).pdf
- the A Andraka(的Andraka).pdf
- THE A380 FLIGHT CONTROL (A380的飞行控制).PDF
- The ABCDs of Writing Instructional Objectives (写作教学目标的abcd).pdf
- The ABCs of Innovation Sacramento State(创新的abc萨克拉门托的状态).ppt
- THE ABRASIVES INDUSTRY IN EUROPE AND (磨料磨具行业在欧洲和).pdf
- THE ABRASION TESTING OF CONCRETE PAVERS (混凝土铺路石的磨损测试).pdf
- the academic job search handbook filetype Bing(学术求职手册文件类型必应).pdf
- The Accessory Ossicles of the Foot and Ankle; a (脚和脚踝的附属鼓膜处;).pdf
最近下载
- RBA6.0责任商业联盟行为准则管理体系全套程序文件汇编(含表格).pdf VIP
- 2024年时事政治知识点汇总.pdf VIP
- 预制舱安装方案.doc
- 三氯化铝(MSDS)安全技术说明书.pdf VIP
- 强责任转作风、严纪律、提效能活动心得体会范文(通用9篇).doc
- 肿瘤学复习重点总结.docx VIP
- 任务一:家庭垃圾我会分--垃圾分类我能行 (教案)浙教版劳动二年级上册.docx
- 第8单元 第24章 第1节 人口增长与环境保护2023-2024学年八年级下册生物同步教学设计(北师大版).docx
- 《HSK标准教程4上》第1课《简单的爱情》自用课件.pptx
- 2021最新苏教版科学(2017)六年级上册教学计划及教学进度表.docx
文档评论(0)