13 years winning branded content marketing ten ways（13年赢得品牌内容营销十个方法）.docVIP

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13 years winning branded content marketing ten ways（13年赢得品牌内容营销十个方法）.doc

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13 years winning branded content marketing ten ways（13年赢得品牌内容营销十个方法）

13 years winning branded content marketing ten ways Free papers Download Center News: When Felix Baumgartner (Austria extreme athletes) jumped from 39,000 meters capsule moment, has also become a content marketing is a watershed moment .800 million viewers watched the live broadcast, Red Bull, a the publisher identity brands “, as the the parachute back of the advertising sponsors, get a lot of brand exposure, getting attention in the global media. Looking ahead to 2013, you will find not only the leading content marketing consumer brand manufacturers. Enterprise and B2B brands are spending millions of dollars to invest in the field of content marketing, create business opportunities. Breakthrough in 2013, marketers will certainly and innovative content marketing strategy, the following is the outlook for future trends: 1, content marketing practice will end 2012 as a content marketing an after-school practice assignment, then 2013 is the school finals in the past few years, many marketers have been catching up with the pace of development of content marketing. They are very interested in the growing trend of content marketing, and aware of the need for effective use of content marketing, but a few years ago, they really do not know what to do now, has reached a decisive moment, the face of marketing the sales increasing pressure, using the correct data and powerful analytics, marketers must prove that their efforts truly commercial value. 2 micro site will die Micro-site will not be so effective social media and new technologies enable users no longer accustomed to the previous site experience, for example, before the user will direct access to the official home page of the brand, but now, consumers may choose to go to the brand microblogging up view information for marketing personnel, the need for some creative thinking, to go beyond the basic attributes of the brand. authority on search marketing expert Li Evans of the words: “Content can not