2011 Sogou revenue of the rapid growth of the three business strategy worthy of attention（2011搜狗收入快速增长的三个业务战略值得关注）.docVIP

2011 Sogou revenue of the rapid growth of the three business strategy worthy of attention Sohu released on February 6, 2012 2011Q4 financial report earnings information, Sogou 2011Q4 to achieve revenues of $ 023 million (equivalent to approximately RMB 140 million yuan, throughout 2011 Sogou business income of $ 063 million (equivalent to about 400 million yuan, an increase of 237.7%. Revenue to achieve outstanding growth, the independent significant effect The iResearch finishing Sohu earnings data found during the 2011Q2-Q4, Sogou revenues rapid growth, nearly three quarters of year-on-year growth rate of more than 220%. In Sogou profitability was further strengthened by .10 Q2, to 11Q4 The Sogou gross margin from 0.04 billion yuan to 0.9 billion, gross margin increased from 13.7% to 65.2%. IResearch believes that the split from Sohu, to achieve independent operation is one of the the Sogou rapid development of the most important reason from the the after Sohu split, the Sohu and Alibaba co-funded the establishment of Sogou Sogou official from Sohu’s division into independent Sohu and Alibaba to provide funds and resources to support operating company after the establishment of Sogou, relying on the one hand, and actively promote technology development and business development, on the other hand to operate independently of the search dogs have full autonomy in decision-making in the market competition in more flexible. The three products promote each other to achieve the conversion from traffic to the commercial value IResearch Internet users behavior for continuous monitoring of the system iUsertracker data show that in December 2011, Sogou three core products, namely, input method, search the monthly coverage of the browser user scale, respectively 310 000 000 170 000 000 110 000 000. Sogou search Sogou browser growth is particularly rapid in December .2011, the user to override the scale of these two products, respectively, compared to Februar