2012 Annual China e-mail marketing industry data report (full text)（2012年度中国电子邮件营销行业数据报告(全文)）.docVIP

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2012 Annual China e-mail marketing industry data report (full text)（2012年度中国电子邮件营销行业数据报告(全文)）.doc

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2012 Annual China e-mail marketing industry data report (full text)（2012年度中国电子邮件营销行业数据报告(全文)）

2012 Annual China e-mail marketing industry data report (full text) April 10, 2013, webpower released in China lt;lt; 2012 annual report of China gt;gt; e-mail marketing industry data reveals the 2012 e-mail marketing industry in mainland China as well as the overall development of all sectors of e-mail marketing application status report 2012 annual domestic industry-wide average delivery rate of 90.90% EDM, the average open rate of 10.45% independent, with an average rate of 2.12% individual click served an average rate of 20.32% independent click Open. lt;lt; 2012 China e-mail marketing industry is based on data reporting gt;gt; webpower services in China thousands of customers and billions mail survey sample volume, industry wide coverage, a rich source of data valid, objective and fair view, trend analysis clear its Aspect focused on the following aspects: 1 provides industry-wide e-mail marketing metrics data Report an average open rates independently, the average individual click delivery rate, average individual click open rates as these three email marketing evaluation index, respectively, education / training, e-commerce, buy, traditional enterprises, overseas e-commerce, online gaming, retail , IT, tourism / hospitality, exhibition and other industry statistics and data analysis report shows that in industry rankings, the human resources industry the highest open rates average independent (23.49%) and the average delivery rate of individual click (6.05%) , online games and media / publishing industry in some key indicators are also outstanding. (2) analysis of reading six key application industry TOP3 enterprise email marketing and marketing experience The annual report for 2012 focused email marketing application six key industries: education / training, e-commerce, buy, traditional enterprises, overseas e-commerce, online games, e-mail marketing situation specific depth anatomy, through e-mail marketing within the industry TOP3 outstan