2012 advertising and marketing majors internship report（2012年广告和营销专业实习报告）.docVIP

2012 advertising and marketing majors internship report One, the purpose of internship Internship opportunities through the graduation, you can understand the operation of the advertising company, the work of the print media, to understand the day-to-day business activities of the agency and the industry as a whole state, and learn about the planning and design activities related to human capital, social relations, but also expand their own knowledge, to expand the contact surface with the society, increase the theoretical knowledge of the newspaper industry, in the social competition, exercise and improve their abilities and, more importantly, to assess their future career direction. Second, the internship requirements Social practice, skilled expertise and understanding of art and design institution, its departments, day-to-day business activities, the overall state and learn about the relationship between art and design activities and human resources, capital, social. Third, the practice of unit summary An advertising Description: Advertising is propaganda tool for some specific needs, certain forms of media, open and widely to the public to pass information. The ads have broad and narrow, general advertising, including advertising of non-economic and economic ad. Non-economic ad refers to the not for profit for the purpose of advertising, such as the executive branch of government, social institutions and even individuals a variety of announcements, notices, statements, narrow advertising refers only to economic advertising, also known as commercial advertising, for profit advertising, an important means of communication between commodity producers, operators and consumers, or companies dominate the market, selling products, providing an important form of labor. (2) the Fuzhou super Advertising Co., Ltd.: The company is a professional production, titles, signs, aluminum indoor and outdoor signs, senior Taiwan signed the meeting lic