2012 budget hotels microblogging marketing Analysis（2012年预算酒店微博营销分析）.docVIP

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2012 budget hotels microblogging marketing Analysis（2012年预算酒店微博营销分析）.doc

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2012 budget hotels microblogging marketing Analysis（2012年预算酒店微博营销分析）

2012 budget hotels microblogging marketing Analysis Free papers Download Center News: With the explosive growth of microblogging, microblogging marketing of low-cost, high-speed, large impact value gradually being tapped. Microblogging seems to have led to the emergence of the Internet a new war. star hotel chain brand have joined this microblogging army. whether economic or domestic, international affiliates have settled microblogging same time, we can also be found on the Sina microblogging, many domestic nature of the chain of economy hotels usually Group registration form of microblogging, such as seven days, such as home, Super 8, and some international-based hotel management group is difficult to see, but the star hotel of its domestic business more common, such as the the Wuxi Hua Plaza Hotel (Marriott International), Hotels (Starwood Hotels International), Sofitel Silver Plaza Jinan (Accor Group),. With the increasingly intense competition in the Chinese economy hotel market, especially budget hotels, budget hotels of the different both in stores and expansion or increased revenue streams will be further development effort. Economic Mai points Brands Index (MBI) hotel brands, some brands, such as the International Youth Hostel, Ibis Garden Inn and Zhongzhou fast, some of these brands is not yet in the opening of the brand’s official Sina microblogging, mainly in the form of a single shop microblogging exist, or opened but has not yet been certified by the agency and the through Sina agency certification Sina microblogging another brand of its official microblogging / Group were Chinese live in the hotel group, 7 Days Inn Group, such as hotel Group GreenTree Inn, Podinn the Super 8 Hotel, Nanyuan e chain hotels, the Orange Hotel, Thank You Express Hotel and Golden Village Inn. following the above-mentioned hotels on microblogging marketing status of simple analysis. As of December 28, 2012 from a number of micro-Bo fans point of view, you can see the