2012 Mobile Future Focus report（2012手机未来重点报告）.docVIP

2012 Mobile Future Focus report (Free paper download center News) comScore has released the 2012 mobile Focus report The annual report examines the mobile and networking equipment industry, covering the the comScore monitoring several mobile market, visited in 2011 to promote the popularity of smart phones, mobile media several major areas such as social networking, retail, mobile, ecological change and the consumption of multi-terminal digital media ecology. report analyzes the market of the United States, France, Germany, Italy, Spain, Britain, Japan and Canada 2011 is the development of the mobile industry breakthrough year, smart phones into the mainstream, the rise of the Tablet PC to be the fourth screen, users continue to move the behavior into their lifestyle as the industry continues to evolve and more and more users through a multi-terminal and platform consumption of digital content, we expect the pattern of mobile and networked devices reconstruction in 2012 will continue to deepen. With the mobile channel to bring the user’s personality, social, and ubiquitous experience, advertisers and publishers are faced with the opportunity of better targeted audience. The following is the report’s key findings: #8226; The smart phone is adopted, in the early public promotion of mobile media consumption by nearly 42 percent of U.S. mobile phone users now have smart phones, 44 percent of the five European countries (France, Germany, Italy West England) mobile phone users have smartphones, and removable media - such as browse the mobile web, using an application or download content, for high-speed growth, the use of more than 50% in most markets, which also benefited from the popularity of high-speed networks and public wifi network Smartphone platform war intensified, Android and Apple’s dominant position in 2011 Google’s Android and Apple’s IOS smartphone platform is the leader of the U.S. smart phone market, the Android platform accounted for nearl