2012 mobile reading market analysis report text（2012年移动阅读市场分析报告文本）.docVIP

2012 mobile reading market analysis report text (Research papers Download News) With the accelerated pace of life, people are less and less time for leisure reading, in the face of life and work pressure, more and more people began to use fragmented time to read. Reading accompanied by a smart phone popularity of mobile phones and the popularity of smart phones powerful extensions to bring the convenience of mobile reading, mobile phone reading with its lightweight, easy to carry and other characteristics has been gaining popularity. Research analyst team for speed transit mobile reading market conditions, collecting pea pods, Baidu mobile applications, such as third-party download 91 mobile assistant platform data, combined with the Chinese network and other relevant data, mobile reading market analysis. Mobile reading applications (Rapid transit Institute cartographic) Read the occasion of view from the phone, the phone reading showed fragmentation in the dwelling of the largest proportion of people reading, 67% of people will use the phone at home or dorm to read, 54% of people in the bus, subway and other transport using a mobile phone to read, 43% of people will use the phone on the toilet reading. Also there are restaurants, entertainment venues, classes, meetings and other occasions to use mobile phones to read can see the phone reading has penetrated into people’s lives in a variety of occasions . Reading phone software Phone reading has gone deep into people’s lives every occasion in which, then people are using what software to read it? Research Analyst speed transit through research found that 26% of people will read through the phone comes with software for reading, 73% of people will re-download their favorite reading software. (Rapid transit Institute cartographic) 74% of people choose to re-download mobile reading software, speed transit Institute analyst based Baidu mobile applications, pea pods, 91 mobile assistant and oth