2012 Mobile search user behavior（2012移动搜索用户行为）.docVIP

2012 Mobile search user behavior (Free paper Download Center Bernama) - With the advances in communication technology and the rising of the terminal hardware level, the Chinese mobile Internet has been rapid development, close to the size of the mobile Internet users to broadband users, the increasing total Internet users of smart phones, mobile Internet, the rapid development has become a focus of concern with the development of mobile Internet, mobile search has also been in-depth the life of mobile Internet users, Following the second largest after the application in the instant messaging, Internet users use mobile search habits already formed, and mobile search engine powered role in the development of mobile Internet, mobile search market will show a huge potential. To better understand user needs and behavior of mobile search, audio files, with iResearch Consulting in May 2012 in cooperation lt;lt; mobile search user behavior research gt;gt; research has the following major findings: The potential and characteristics of the mobile search industry development 1, the mobile search market has unlimited potential: By the competition of the page size limit and a variety of community search, mobile search market size is limited, but the marketing value of mobile search is gradually being recognized, and future market size of mobile search is growing rapidly. 2, Mobile Search, a gradual shift from the entertainment field to expand to the service areas of life Mobile Internet applications focused on the leisure class, the user demand for mobile search is mainly concentrated in the web content and pictures, music and other aspects of search along with the deepening of the future user needs and search for content rich mobile search will focus on the application , maps and local information to the service areas of life to expand gradually from the field of entertainment. 3, the mobile search to presents localized search feature News content fro