2012 Top Ten Brands crisis public relations case of the three - Baidu 360 search wars（2012年十大品牌危机公关案例的三个u2014u2014360年百度搜索战争）.docVIP

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2012 Top Ten Brands crisis public relations case of the three - Baidu 360 search wars（2012年十大品牌危机公关案例的三个u2014u2014360年百度搜索战争）.doc

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2012 Top Ten Brands crisis public relations case of the three - Baidu 360 search wars（2012年十大品牌危机公关案例的三个u2014u2014360年百度搜索战争）

2012 Top Ten Brands crisis public relations case of the three - Baidu 360 search wars Case protagonist: Qihoo 360 Technology Co., Ltd. is China’s leading Internet and mobile security products and services provider. According to third-party statistics, calculated according to the number of users, the 360 #8203;#8203;is one of China’s top three Internet companies. 360 has a high level of security leading domestic scale technical team, since its inception in July 2006, took five years to subversive innovation model redefines Internet Security, rewrite the security market landscape. August 16, 2012, 360 in their own subdomain launched a comprehensive search, committed to building a safe, clean and effective competition in the Internet search market. 360 Search is a proprietary search engines, Web search speed and quality have reached the advanced level. Baidu is the largest Chinese search engine, in January 2000 by the Li, Xu Yong, both founded in Zhongguancun, Beijing, is committed to provide people with ‘simple and reliable’ access to information. Baidu’s mission is to make one of the most convenient access to information, find the requirements. August 5, 2005, Baidu listed on Nasdaq in the United States, its date of listing, which has become the global capital markets for the year’s most dazzling star, and became the first Chinese Internet company market capitalization. Baidu has thousands of R amp; D engineers, so Baidu as China mastered the core technology of the world’s advanced science and Chinese high-tech enterprises. Case playback: August 16, 2012, Qihoo 360’s integrated services search quietly on the line, the domain name is , integrating some of Baidu and Google’s search interface is very simple, very similar with Baidu search experience. Surprisingly, just five days after it is perceived by the user almost no domestic case quickly won 10% of the search market share, second only to Baidu’s second largest search engine. August 17, 2012, Ba