2012Q1 real estate industry a new house brand online advertising market size（2012年一季度房地产行业一个新的房子品牌在线广告市场规模）.docVIP

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2012Q1 real estate industry a new house brand online advertising market size（2012年一季度房地产行业一个新的房子品牌在线广告市场规模）.doc

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2012Q1 real estate industry a new house brand online advertising market size（2012年一季度房地产行业一个新的房子品牌在线广告市场规模）

2012Q1 real estate industry a new house brand online advertising market size Free papers Download Center News: EnfoDesk Analysys think tank study shows, the first quarter of 2012, China’s real estate industry in the new house brand online advertising market size reached 692 million yuan, compared with the previous quarter, decreased 45.1% compared with the same period last year, an increase of 10.4 %. New home network advertising market in the first quarter of 2012 year-on-year growth of 10.4%, the growth rate is slowing, the main impact is that the real estate market continues to regulate, resulting in a quarter of the new home market volume continued to decline, real estate developers are more cautious attitude in marketing . The 2012Q1 China real estate industry a new house network advertising media distribution From the point of view of the number of advertisers, the first quarter of 2012, the number of advertisers up to 3812, a decline of 8.3%, a decrease of 4.4% compared with the same period last year. Affected by the policy of the inhibitory effect, some developers in real estate sales situation is unclear circumstances, to reduce the one-quarter advertising, and a quarter has not been a major occasion for advertisers ads, especially 1,2 month, seasonal affect significantly. Main average ARPU value of the first quarter of 2012, real estate online advertising growth to 18.2 million, a decline of 36.2%, an increase of 15.5% compared with the same period last year, mainly because developers pay more attention to the network marketing, network marketing launch effect also gradually emerging, thus boosting the advertisers advertising ARPU value growth year after year. EnfoDesk Analysys think tank study shows that new home advertisers in the first quarter of 2012, following the launch of online media: The first quarter of 2012, new home network advertising market in China, Sina Locke, SouFun and Sohu focus remains the same top three position, t