2013 digital marketing to dominate the fashion industry（2013数字营销主导时尚产业）.docVIP

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2013 digital marketing to dominate the fashion industry（2013数字营销主导时尚产业）.doc

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2013 digital marketing to dominate the fashion industry（2013数字营销主导时尚产业）

2013 digital marketing to dominate the fashion industry Research papers Download news: In the digital world, real brick real tile retail stores launched a digital marketing game this game to come to a “transparent rules” stage still has a long road. Prior to this, snatch familiar with the network media talent and to create a distinctive personality identity for each brand, the first two steps. “Full-channel experience” is a hot topic Tory Burch company’s chief marketing officer Miki Berardell, Berglass + Associates search for the company’s CEO Matthew Berglass, Saks Fifth Avenue department store network subsidiary of Saks Direct president Michael Burgess has reached a consensus: Digital Marketing experience is increasingly important for retailers to keep pace with the ever-changing online world. Digital Marketing aggressive faction PK conservatives Berglass + Associates and WWD co-sponsored a survey showed: digital marketing for the store to bring 86% of the increase in turnover. Berardelli said: “master multi-channel marketing, is equivalent to the master drive future growth.” Research Another interesting data show that: 81% of retailers still do not believe that the achievements of their digital marketing, not entirely free hand to do it. “I find potential business opportunities.” Berardelli said she asked myself: satisfaction in their performance of that 19% have what? “Digital marketing is your primary strategy? Are you willing to take risks?” She All retailers ask questions. Saks Department Store Burgess: retailers are down homework in Internet marketing, the digital world is constantly changing, beyond the control of any slack. Which part of the digital marketing business overhead? Berardelli, Burgess and the Berglass answered in unison: “talent!” Various retailers are looking for a unique digital marketing mode. Saks Department Store’s current focus is on: full-channel experience, mobile clients and private shopping experience. Saks exch