2013 small and beautiful operating strategy depth profiling（2013个小深度剖析和美丽的操作策略）.docVIP

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2013 small and beautiful operating strategy depth profiling（2013个小深度剖析和美丽的操作策略）.doc

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2013 small and beautiful operating strategy depth profiling（2013个小深度剖析和美丽的操作策略）

2013 small and beautiful operating strategy depth profiling Hello everyone, today we talk with small but beautiful - my personal point of view, a lot of people do not understand the unofficial Taobao small but beautiful in the end what is I have told you analyze small but beautiful [essence] Beauty is a small but strategic His aim is to enhance the overall Taobao [user experience] To understand small and beautiful, we must start with why he should start there Small but beautiful to solve the problem, is the following number: 1) Taobao buyers search for a baby, out in front of hundreds of baby basically duplicate pictures, the buyer is difficult to distinguish who is genuine and who is fake two Taobao buyers search for treasure, the basic high popularity are inexpensive, resulting bought really want quality, buyers do not care about money is difficult to find quality baby three Taobao buyers often been 1.99, 1 yuan shipping these baby attract, leading to the back of the buyers have been misled to spend high price to buy poor product 4 do not enhance the user experience, buyers slowly only in Taobao buy inferior goods, then it will lead to loss of customers! Well, we see that these problems are actually around a core, buyer experience while [small but beautiful], that is, to address these issues out of the overall strategy of a small but beautiful vision - each user can quickly Taobao above find his favorite commodity, and are willing to spend money to enjoy the quality of the buyers, Taobao to provide faster, more accurate way to meet his needs to know the reasons for the small but beautiful + vision, then we take a look at, essentially above, how to do: A pleasing Taobao search engine 2 to please buyers Taobao how to please a search engine? Let Taobao search engine ranking to you, help you with the flow, we must understand the small but beautiful, Taobao search engine “to see what data”, “how to see”, “how you meet the identified