2014 annual marketing keywords forecast（2014年度营销关键词预测）.docVIP

2014 annual marketing keywords forecast [Simple marketing] Marketing never exists in isolation, and the social environment, policy guidance have a great relationship in the thrift of the wind, the new fashion-saving society, the food business in 2013 but experienced a grace period, with a fine of various policies and put in place, such as this year in July, Guangzhou opened domestic precedent, by government regulations to limit excessive packaging of goods to and managed to develop a lot of specific rules and methods: tea packaging shall not exceed 30% porosity, packing layers must In two layers or less, tea packaging costs may not exceed 10% of the total sales price of goods, alcohol, health food packaging ratio should not exceed 45% ...... some pursuit of ‘excessive packaging’, simply pay attention to ‘face project’ brand or products, will enter hibernation, or will not wake up. Attendant will be really generous, civilians marketing - marketing that a return to simple marketing ideas, will be more concerned about the consumer experience, when companies can no longer fancy packaging, high prices to highlight identity and the characteristics of the time, how to draw a cocoon stripping wire upgrade from within, is another test of their marketing skill. [I rely on commission] Enterprises are facing increasingly fierce competition in the market, in addition to relying on its own strength to work hard, with the wisdom outside the brain to seek the help of consultants has become the consensus of the majority of enterprises. Consultancy sector is a common phenomenon, ‘a first-class talent orders, second-rate Single people do. ‘project QOS can imagine, also caused between the enterprise and outside the brain’ tense doctor-patient relationship ‘. Radius of brand marketing agency that, as provided intellectual support to businesses outside the brain, we must strive to strengthen the internal organs to make themselves worthy of the title outside the brain and, more