2015 panorama of the latest version of marketing techniques（2015全景的最新版本的营销技巧）.docVIP

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2017-09-05 发布于浙江
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2015 panorama of the latest version of marketing techniques（2015全景的最新版本的营销技巧）.doc

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2015 panorama of the latest version of marketing techniques（2015全景的最新版本的营销技巧）

2015 panorama of the latest version of marketing techniques Above classification given in order from bottom to top of the text entry control: 1. The Internet (Internet) Contains a sub-category: Marketing Environment (marketing environment), here contains almost all of the mainstream of the Internet and mobile Internet applications. 2. Infrastructure (Infrastructure) Contains four sub-categories: Databases / Big Data (Database / big data) Cloud / IaaS / PaaS (Cloud / Infrastructure as a Service / Platform as a Service) Mobile App Dev amp; Marketing (mobile application development and marketing) Web Dev (web development) 3. Marketing backbone platforms (marketing backbone platform) Contains five sub-categories: Platform / Suite (platform / suite) CRM (customer relationship management) Marketing Automation / Compaign amp; Lead Management (Marketing Automation / activity and opportunity management) Web Content / Experience Management (web content management / web experience management) E-Commerce (E-Commerce) 4. Marketing middleware (Marketing middleware) Contains five sub-categories: Data Management Platforms / Customer Data Platforms (data management platform / Customer Data Hub) Tag Management (tag management) Identity Management (Identity Management) Cloud Integration / ESBs (Cloud Integration / Enterprise Service Bus) APIs (application programming interfaces) 5. Marketing experiences (marketing experience) Consists of 18 sub-categories: Mobile Marketing (Mobile Marketing) Display amp; Native Ads (display and Native advertising) Video Marketing amp; Ads (video marketing and advertising) Search and Social Ads (search and social advertising) Communities and Reviews (Community and Reviews) Email Marketing (email marketing) Influencer Marketing (influencer marketing) Social Media Marketing (Social Media Marketing) Events amp; Webinars (events and webinar) SEO (sea