3.0 era- the value of emotional and rational marketing（3.0时代u2014u2014情感和理性营销的价值）.docVIP

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3.0 era- the value of emotional and rational marketing（3.0时代u2014u2014情感和理性营销的价值）.doc

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3.0 era- the value of emotional and rational marketing（3.0时代u2014u2014情感和理性营销的价值）

3.0 era: the value of emotional and rational marketing #8226; Marketing guru Philip Kotler believes that the market is not a product-centric marketing 1.0 era, or a customer-centric marketing 2.0 era, and now has entered a value-centric marketing 3.0 era, meaning that in a transparent market environment, marketing communications as usual is no longer simply educate consumers of information, but should be more concerned about the consumer’s inner world, through the media, innovation, content creation, dissemination innovation, communication with consumers, establish an emotional connection to win their brand loyalty. Industry experts believe that marketing 3.0 marketing era, namely precision marketing era, should be 2.0 times the rational brand positioning to the rational and the emotional positioning, namely through impress clients inner trigger a buying decision rational thinking and use of brand differentiation to attract spiritual concerns and confirm the decision, in the rational and emotional together, in order to guide consumers to take action to make a purchase decision. nutshell, corporate marketing should also be done two ways: based on rational action to differentiate accurate positioning, and on the emotional role, through concrete actions, promises and win the trust of consumers, the only way to allow consumers and a strong resonance between brands. Rational action - precise positioning differentiated values For businesses, how can we do precise positioning, differentiated by positioning while avoiding competition open blue ocean market? Philip Kotler defines marketing #8226; 3.0 times the secret of business success may be able to answer this question. Phillip #8226; C#244;te Le said: enterprises in the promotion of social and cultural change, contains a selection of social problems, determine the target elements and provide appropriate solutions three step change if the combination of these three aspects of corporate brand positioning, then it ma