36 regional wine marketing cooperative rule of law（36个地区葡萄酒营销合作法治）.docVIP

36 regional wine marketing cooperative rule of law In 2007, I proposed vendor marketing cooperative law, although the experience of many drinks constantly rewriting and marketing consulting firm, but in practice has no real marketing, landing is widely used. The face of the 2013 Annual Chinese liquor industry in urgent need of adjustment and innovation nodes, and I again raised the idea of #8203;#8203;collaborative marketing and ideas, hoping to give impetuous, confused liquor business and dealers who provide some solution and sustainable development of the road, especially more regional disadvantaged businesses which need a deep understanding of ideas and strategies. As market competition trends change, the marketing environment has begun to manufacturers and dealers put forward higher requirements must be based on actual market demand, and constantly adjust its position, through the operation of the marketing value chain collaboration, manufacturers can build the sound development of the sales system, in order to improve the stability of the dealer profit model, creating harmony and common development and achieve win-win vendors, vendor integration partnership achievements. compete in today’s competitive marketing has been reviewed by a node on the past, upgrades to compete the entire marketing value chain. Leading manufacturers simply dominant behavior or the behavior of businesses, the future of both the potential existence of a huge crisis (plant big bully providers, suppliers bullying field, it is difficult to form a powerful force for joint development in the future competition in the market. Accordingly, manufacturers and merchants how mutual union, integration of resources, improve resource use value, cost savings, achieve a common profit, has become a new era of competition manufacturers of most concern. Collaborative marketing is to build on common among manufacturers of products, channels, terminals, promotion, training, distributors and other c