2012 Report enterprise network public opinion (Summary)（2012年的报告企业网络舆论(总结)）.docVIP

2012 Report enterprise network public opinion (Summary) (Research papers Download News) People’s opinion monitoring room publish corporate network public opinion lt;lt; 2012 report gt;gt; (hereinafter referred to as lt;lt; Report gt;gt;). lt;lt; Report gt;gt; through the industry distribution, the nature of the distribution, the annual public opinion trend, event type and other aspects of public opinion analysis results in 2012 public opinion firm characteristics, the most notable feature is the celebrity in the era of microblogging has become a negative public opinion of nuclear button: If Ma Yili article posing cod fish oil Carrefour events. Through the 80 negative public opinion analysis of events, public opinion lt;lt; Report gt;gt; propagation characteristics of enterprises, corporate crisis response characteristics and other public opinion has combed, negative public opinion that the 2012 corporate industry has obvious difference. Enterprises negative public opinion continue to be exposed the influence of business and industry should not be underestimated, such as “revised Pharmaceutical poison capsule incident”, “healthy cooking oil per incident” and “alcoholic liquor plasticizer storm” the three events are spread to public opinion, the industry and its related industries. Moreover, corporate executives, leaders become one of the sources of public opinion outbreak. “Vanke chairman Wang Shi divorce”, “Director of Sinopec Henan one involving ‘Pornographic’” and “revised Pharmaceutical deep poison capsule” subject to more more attention, making the relevant enterprises into public controversy. lt;lt; Report gt;gt; events for corporate crisis response study public opinion concluded that in 80 hot events, there are 64 events enterprise responds, the response rate was 80%, but only 30% of companies had a successful crisis respond to public opinion. corporate capacity to respond in descending order is foreign, state-owned enterprises, private enterprises, t