8 factors that determine the outcome of business in 2016- inventory（8个因素决定在2016 -库存业务的结果）.docVIP

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8 factors that determine the outcome of business in 2016- inventory（8个因素决定在2016 -库存业务的结果）.doc

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8 factors that determine the outcome of business in 2016- inventory（8个因素决定在2016 -库存业务的结果）

8 factors that determine the outcome of business in 2016: inventory (Free paper Download Center News) Global market research firm Forrester Research recently published a report, for the impact of technology to the enterprise, it provides some suggestions. They say that in 2016, the gap between the company and consumers prefer to be left out between the company and will further widen. Here are some useful information that we picked from the report. Personalization is the new standard Consumers want to be treated as different individuals. They want to deal with every time and brand, the brand of their account information, history and preferences are familiar with. If you can do it, they will give companies in return. Do the brand may be alienated / punishment. For example, when the hotel reception of customers, should not mouth and asked: Do you come before? But should tune out consumer information, said: Have you ever used (or not used) our service ah. Then according to the customer’s information and make personalized recommendations. In 2016, personalized quality will decide who wins the customer praise, as well as key banknotes in their wallets. High quality consumer experience will affect the financial performance Consumer experience and corporate profit performance is closely related to the experience in the consumer policy can directly affect the development of enterprises. In the enterprise, CMO (chief marketing officer) is converted to growth will experience an important role. This includes adjusting the brand promise to consumers and plans to bring more valuable, more personalized shopping experience. Technology executives should be more involved in the marketing efforts Leaders need to understand the digital business world. We can not change the traditional mode of operation because it is difficult to give up change. In addition to the CMO (Chief Marketing Officer), CIO (chief technology officer) should also be involve