2014 marketing data analysis circle of friends（2014年营销数据分析的朋友圈）.docVIP

2014 marketing data analysis circle of friends Level division (a) businesses The vast majority of businesses, little water, only 11% of people over the water 10w, millions more are only 3% of marketing is visible though the circle of friends can make money, but only a few people to make money, not ‘big wet ‘who advocated’ everyone is a millionaire, ‘calm! (B) circle of friends are what sell? 1, the types of goods (Note: Some businesses will also sell a variety of goods, so the proportion of various types of goods and not 100% On the whole, the monthly water whether it is 1000 yuan, or more than 100W dollars, mostly female-dominated commodities, including mask, cosmetics and clothing accounted for the highest, which also explains why everyone is always in my circle of friends see someone selling mask, cosmetics and clothing why. jade jewelry, amber, although small businesses are selling, but the flow and profits are still good. Do not think that your circle of friends to see who these annoying sellers, in fact, Some users still would like to see. 2, supply Most people choose to own stock after selling, involves agents and inventory, this approach is relatively heavy, so there are 25% of businesses choose directly the third generation of fat, although eliminating the trouble, but margins will be lower. 20% of people choose direct mode (self-produced), the profit margin can be effectively controlled, mostly agricultural products, such as honey, duck and so on. While purchasing foreign threshold is relatively high, but can also be accounted for close to 15%, showing that demand is not small. (C) to whom? 1. Customer sex This is why cosmetics, mask and clothing accounted for a higher cause. 2, the customer ages Circle of friends shopping in the mainstream crowd ranged from 21-35 years of age, and then can not afford to pay a small, older hard to accept the new transaction. Friend circle businesses are based on age