A key player in the five categories of social media（社交媒体的五类的关键球员）.docVIP

A key player in the five categories of social media Free paper Download Center News: assessment the Klout proposed a matrix of 12 categories of participants, and to simplify the key participants in five categories from the social media influence, and a brief description of the basic characteristics of various groups. Of course, the preliminary subdivision not directly as a basis for the marketing staff, but simple as the actual work of reference. audience model can be simplified as a thinking tool to reveal, in group analysis can be helpful. EDITORIAL words: Who is participating in social activities? Assume what role the different groups of people in social networks? How do we look at opinion leaders around? Who they are, what they are doing? What can I do? Social media as the media, by its very nature is from a human perspective to rethink the network. This brings us to a The fundamental problem, and who participate in social, fail to distinguish between the different groups. What forged an excellent opinion leaders Due to the influence of subjective and objective values, how to properly assess impact is very difficult, and here we refer to the following evaluation: An economic and financial success 2, the reputation and fame 3, the quality of the social circle 4, the personal charisma and influence For any of the above standards, the significance of the impact varies from person to person. In fact, in the era of social media, this definition has evolved to how to identify opinion leaders. The moment, due to the popularity of online applications, social media users have the opportunity to stand up and take turns in their own areas of interest views leaders, marketing and public relations experts are forced to redefine the meaning of the opinion leaders in the social network. The social media opinion leaders can be full of passion as experts in personal or Web 2.0 tools into the work of professionals. They use their social media