A paint companys channel research（油漆公司的通道研究）.docVIP

A paint company’s channel research In recent years, significant changes in China’s paint market one hand is the political, economic, market and other external environment are maturing; the one hand, the market space, a large number of strong international brands to enter and continue to increase investment, domestic good brand of mergers and acquisitions, expansion is extremely frequent. After years of development, the coatings industry a blank area of ??the core brands less and less, paint companies have been working to optimize the dealer network, a major channel strategy is to reduce the provincial, municipal dealers area, direct the development of the county / county-level cities, towns distributors, sales channels, further flattening. It is the face of trends in the coatings industry channels, paint industry, a well-known company A commissioned SMR competitive intelligence division of the main competitors for the channel and other aspects of research. I. Background A company is mainly engaged in the architectural coatings, paint decoration, furniture, paint, industrial coatings, adhesives and resins and other health products development and sales. Facing a highly competitive market, how to avoid the edge, open business growth paths, it is A’s The current focus of attention. And other strong international brands different is, A’s on its way in the paint market, conquests war, establishment of flat channels, the model used in rural areas surrounding the city, municipal or county level direct-to-market agents By ‘distribution to the town’ to deepen the channel strategy, distribution network to the town market, changing the previously predominantly urban ground-level marketing network, directly facing the development of a county-level market dealer, through intensive distributors to increase market share. But as a secondary market more competitive, the major brands have to adjust the channel policy, want to take the flat channel policy, better in the t