99% of companies are missing a marketing chief architect（99%的公司缺少一个营销首席架构师）.docVIP

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99% of companies are missing a marketing chief architect（99%的公司缺少一个营销首席架构师）.doc

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99% of companies are missing a marketing chief architect（99%的公司缺少一个营销首席架构师）

99% of companies are missing a marketing chief architect Since the implementation of the market out of the lt;lt; gt;gt; and lt;lt; gt;gt; execution after two books, Chinese trainers and owners treasured have this banner brings up the execution, such as would have been doing strategic planning Jiang Ruxiang Mr. also start the execution trainer. suddenly, a company’s problems have become Executive Force, the enterprise was originally planning on high-level error, the result is still accountable executive staff in place is not enough reason for businesses Obviously mistakes marketing strategy has become a staff lacks execution. We know that companies are not missing any marketing, and marketing is not simple 4P (product, price, place, promotion, or a combination of 4P’s more is that each time, change and innovation in each space marketing elements. Chinese Marketing once every five years there will be a relatively large innovation, a larger innovative change from the idea of #8203;#8203;marketing in the 1980s to the 1990s VI brand planning, CCTV advertising standard king, terminal block to the depth distribution after 2000, product innovation , KA control, marketing, organizational change, marketing strategy and strategic marketing, etc. For example, tissue boss, the annual output value of 20 billion, market capitalization of more than 1000 million contingent Heng company is such a company, even in 20 years time to do four times change, three outside consulting firm hired for the company to move from the scalpel. doing the third revolution, I had a friend with industry predictions, I said it again after five years Heng certainly change, of course, I was forecast Heng To make the path of internationalization carried transformation. Sure, this year, Heng has hired a consulting firm IBM for the fourth time change, this change is mainly for the supply chain and value chain reform, but I reflect on, if Heng Hui Lin Chit not have the marketing guru, Heng will make such c