A person 10 years of advertising and marketing experiences（一个人十年的广告和营销经验）.docVIP

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2017-09-05 发布于浙江
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A person 10 years of advertising and marketing experiences（一个人十年的广告和营销经验）.doc

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A person 10 years of advertising and marketing experiences（一个人十年的广告和营销经验）

A person 10 years of advertising and marketing experiences As a consumer, the brand awareness is just the brand name of intuition, you can ask pedestrians or your family, what is the brand? He’ll tell you: the brand is Nike, Starbucks, Dior, Audi, and so on, if you ask, he will add a couple of brand names, for them, the brand is a name, so you know the brand name of the importance! Do not ask consumers what is the position, he will ask you what is positioning? Do not believe you try? So you just ask him, you come to the supermarket when you can ask Rejoice how you feel about? Crest how you feel about? You may have to ask a lot of products, and finally you find that the brand name was the first to associate location, location is the brand name of the first impression, interrelated. Such as nutrition fast lane, literally gives us a feeling this is nutritional supplement beverage and is quick to add that it’s success is the number of milk products in a functional dairy walked the route, in fact, it does not play like Red Bull functional role of nutritional supplements put it in the name of the circle, and other similar products are still in the raw material, such as walnut milk to reflect its value, although also expressed the meaning of the class brain, but did not name the positioning is more direct . Category amp; concept: a unique novelty status Apple phone call IPHONE, the smart phone is unique, can not go beyond its essence can not be copied. . . This is the new class! Category is the product category, fish and kelp belong to foods, but they belong vegetables kelp, which is broken down into categories, if that there is a deep-sea kelp slender leaves and very delicate, like a 16-year-old girl kelp, how can you sell, called deep Small kelp? That was kelp, at most, the deep sea, with a few cents a pound of kelp is not much, but in fact the taste of the product itself is indeed very soft, very fresh, but consumers can not perceive the case, which