A planning director of the confession（规划主任忏悔）.docVIP

A planning director of the confession 1, the text planning and planning are two different things. Planners need to better control the text, but your writing is good is not necessarily a good plan. Hidden behind the beautiful words, ideas and strategies, this is the essence of planning. Is the so-called “lay to watch, when I plan to show to others, people tend to praise my words - Your writing is good! This time I will be stunned, as a planner to get such praise, I think that boast wrong object I do not need praise my writing how good it is only granted to the praise of writers If you are planning is the lack of accurate cut-point and creativity shine, then you can only fit to be a writer If you do some creative help, doing the promotional program of activities, do some simple advertising copy these I think that at best can only be a copy or secretarial Copy is not planning, not planning 2, planning not everyone can do I was very surprised Now, many people simply put the planning of the word hanging in the mouth As if the planning is a very glorious thing I believe that planning must be a glorious thing But the words no one can mention Do you think this is a tragedy? You understand the nature of the planning? Understand the essence of marketing? Understand the relationship between strategy and tactics? Do you think often of what IMC/USP/4P/4C/DNA / core value of / will be doing the Porter SWOT analysis model with BCG, MINKSY the 7S model is planning? In my opinion you can learn other people’s theories But more importantly, you want to be able to become their own thing is not bluffing thing Planners not only requires a lot of reading and thinking, the accumulation of Your “creative packages” to be able to more and more If you lack the accumulation of the humanities, history, geography, etc. Then your mind will always be exhausted Planners do not always focus on the look professional books Need a broad and other bo