A precision-mail marketing based Big Data Case（基于precision-mail营销大数据情况）.docVIP

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2017-09-05 发布于浙江
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A precision-mail marketing based Big Data Case（基于precision-mail营销大数据情况）.doc

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A precision-mail marketing based Big Data Case（基于precision-mail营销大数据情况）

A precision-mail marketing based Big Data Case Amy is a new member Jingdong, she recently wanted to be a housewife, because I wanted to and he started to learn some cooking, so to Jingdong to buy some kitchen utensils, and found that she did not check that section of merchandise goods, and then she saw Jingdong ‘arrival reminder’ feature, so he chose this feature, fill in their usual email address and then confirm, the equivalent of the registration as well. After a few days this product is in stock, Amy received a message saying Dear user, the last time you want to buy something in stock, you want to buy, then this message is also recommended to her in several related merchandise. may be due to many reasons, Amy changed his mind, and feel election is not recommended good, so she bought a mail recommended products, by e-mail Amy completed her first shop in Jingdong. After some time, Amy has a crush on photography, so would like to buy a SLR camera in Jingdong, her search browse a long time, but for a photography novice, she did not know how to choose. I did not expect that one day She opened the mailbox and found lying inside a mail ‘Jingdong tell you how to pick SLR camera,’ Amy is not that what you need! She immediately opened the mail, via e-mail arrives topic page, referring to the contents inside, and she found his satisfaction with the camera and decisive orders to buy. Amy’s father about some birthday, and she intends to give Dad a Samsung phone, there is a Jingdong she feels good, the price is a bit expensive, Amy hesitated, put cart before it, and then see if there are other cheaper but that day but could not find a more suitable, there are other things that went just busy. Result 3 days later, she received a ‘commodity price of your shopping cart friends’ e-mail, opened it, that she wanted to buy that phone, price 500 yuan, the price she felt after the price is acceptable, and decisively purchase. So, Amy liked Jingdong mail because the ma