my pioneering experience in p amp; g chinas market（我的p及开拓经验;）.docVIP

My pioneering experience in P amp; G China’s market My pioneering experience in P amp; G China’s market Achieving Brand Success, In Developing Markets is Blog master / Randall, Beard, / I first stepped up to now, nearly 20 years, during which China has made a huge change as P amp; G China region, director of marketing, I think in the next three years, developing markets will continue to maintain activity. After the Procter amp; Gamble China’s regional marketing director, I have led the team in the world, many developing countries to conduct business in these markets, although no two markets are exactly the same situation, but if in these developing countries so that the brand the success of the work carried out there are many common features. I work from these years of secondary school to which market experience as a marketing? Walk the street (Walk the Street, I went to China in the year 1994, so suddenly parachuted into a developing market, everything seemed to see through time, in addition to Guangzhou, Beijing and Shanghai in several large cities - the population of these cities accounting for 5% of China’s total population - in other cities are not about the TV channel Ranking and market share data. How to do it? Walking street. Month fixed once and fly to one of the two capital cities, look around to see the store on the street and see people is how to do business. Visit 15 to 20 shops and businesses understand that they sell what products do not sell what kind of products, as well as the reason. Sometimes, the best market research is very simple, is to go out and talk to many people in reality is in these conversations, we understand a situation: before we thought that the supply of small packs of 5 to 10 grams of detergent able to meet people once a week laundry requirements, but found that this approach is not feasible, in conversation and people such small packaging products for the shampoo market, not suitable for the laundry deterge