c-medium对抗卡罗拉 菲亚特期待在华复兴（C-medium against corolla Fiat looking at Hua Fuxing）.docVIP

c-medium对抗卡罗拉 菲亚特期待在华复兴（C-medium against corolla Fiat looking at Hua Fuxing） Many have been to Italy Chinese had to admit that this kind of food they eat pizza in Napless birthplace, is far better than the United States in the supply of Chinese Pizza Hut pizza bread taste, not too thick, too strange taste is stuffing. At the moment, Italys largest car manufacturer Fiat also needs to face the same problem: how to cater to China buyers, product introduction strategy failure that they once missed the best time of the outbreak of the China market. In April 19th, after the Shanghai auto show Fiat stands a small crowded room, an hour long interview, few people care about what the outside the star model Fiat 500, even if the companies in the European Renaissance of extraordinary significance. The problems are always focused on what competitive advantage or what should we do to deal with the sharp decline in the Chinese market?. If you can meet the increasing demands of consumers on cars, your chance will come.. Sit at a long table opposite Lorenzo Sistino said he believed the import Chinese technology is not inferior than any of its competitors, the Fiat Group Automobile Company Executive Vice Presidents voice was drowned in the interview room outside the show live in noisy. Against civic or corolla Tea, coffee, pizza, Steamed Buns, Guangzhou Fiat co general manager Zheng Xiancong wrote on a piece of paper, he tried to explain, Chinese and Italian preferences seemingly have no relevance, but the culture is advocating delicacy in common, in addition to value family. Look, 2007 and Nanjing failed joint venture experience, failed to dispel the market for aspiring China fiat. To find a better partner Guangzhou, they even overthrow the conservative plan production LINEA models, the new platform developed under the C-Medium, that had to pay off half of the production cost. For us, the most important task at present is to launch C-Medium into the Chinese market as soon as possibl