一线品牌如何打造新农村市场（How to build new rural market by line brand）.docVIP

一线品牌如何打造新农村市场（How to build new rural market by line brand） With the clarion call of the countrys new rural construction, the term building a new socialist countryside has appeared on various media in the north and south. As the period of marketing, we pay more attention to the Ministry of commerce is the initiative to build thousands of village shops project, based on this to improve the shopping environment, ensure the high-quality, affordable products to the farmers. To wish not to appear similar false seed, fake pesticides, fake milk, fake and other kengnonghainong situation occurs. Retail formats, to completely change the rural market market research shows that this has been in the country. Everyone knows that Chinese has a population of 900 million in rural areas, the rural market for us is more like a waiting for mining bonanza, but how to mining and what tools to dig, perhaps more is those of US corporate marketing people need to find the answer. A new rural market, consumers constitute 1, current new rural residents in several forms: A, dominated by agriculture, lack of knowledge, knowledge of the outside world is less, but not what brand awareness, just farming, income is purely a sweat Wo soil, divided all hard state. Analysis: the concept of consumption based on material benefit. B, mainly agricultural and migrant workers (about 80% of the public): to supplement farming, migrant workers as the main income of farmers. I often work in cities and have some knowledge of brands, but occasionally using fake brands is acceptable because of the income problem. Analysis: often not in rural areas, then its consumption will be transferred to the city or the construction of urban and rural integration, but once returned home, that is, big purchases to compensate their wives and children, so as to do filial piety. C, modern farmers: Rural upstart, higher cultural knowledge, or engage in business, or engage in sideline farming. In rural areas, but the income is higher.