三星映月产权酒店的营销策划（Samsung moon hotel property marketing planning）.docVIP

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三星映月产权酒店的营销策划（Samsung moon hotel property marketing planning）.doc

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三星映月产权酒店的营销策划（Samsung moon hotel property marketing planning）

三星映月产权酒店的营销策划（Samsung moon hotel property marketing planning） Samsung moon hotel property marketing planning Samsung moon hotel property marketing planning Project profile This property originally called Samsung Jingyuetan time-sharing resort, has an advertising agency, but the sales situation is not ideal. Samsung resort is located in the Changchun City Tourism Development Zone in Jingyuetan National Forest Park. Jingyue scenic area is Asias largest artificial forest, the forest coverage rate of 80%, was named the first national 4A level tourist area, 18 kilometers away from Changchun. Resort by the Changchun SamSung group development, covers an area of 40 thousand square meters, A, B, two districts. A district is located in the center of the park, the environment quiet and elegant, charming scenery, developed in 1999, a total of 7 villas, two building hall, the standard room 78, three star hotel management, has been operating for more than a year, is the most popular Lake Resort, 2000 turnover of 7 million 600 thousand yuan each villa average turnover of 380 thousand yuan, the room rate reached 71%. B district is located on the edge of the park. The scenery is inferior to the A district. It began to develop at the beginning of 90s. When the real estate was overheated, it became a half a project, which could be regarded as a dead dish. With the recovery of the real estate industry, Changchun SamSung group bought this half a child project this year. B District consists of 55 villas, planning and design was done in early 90s, very backward, the gap is too close, lighting, privacy is very poor, doors and windows design is not reasonable. Developer profiles Changchun Samsung Group Limited by Share Ltd is a large group of Companies in real estate, home appliances, refrigeration kitchenware, catering for the whole, the company was founded in 1989, the president of Jingxue Yin hard pioneer under the leadership of more than 10 years, now has total assets of 290 million yua