为什么人服务是企业的头等问题（Why is human service the first issue of business）.docVIP

为什么人服务是企业的头等问题（Why is human service the first issue of business） Customer positioning, market segments, target customer groups, etc. these concepts are prevalent in corporate marketing, I ask our business people: what are our target customer groups? Although there are many niche positioning according to different classifications, I say there are two kinds of customer positioning in solar energy industry: one is money saving and the other is energy saving. Specific to the location of our business, some people say that is the money section, some people say is such, there are people that we should be like two. In fact, two to two are doing well, corporate positioning is sometimes like between fish and bears paw is not choice, and the. Why should I subdivide solar energys customer orientation from two aspects of saving money and saving energy? I recall that the solar market has just sprouted, and when our company has just started, what kind of customers are the first customers to eat crabs? According to the analysis of customer statistics, are some senior teachers, journalists, lawyers, intellectuals and cadres, they are not the most money, but there is a certain purchasing power, because the level of knowledge and awareness of their relatively high, they pay close attention to the human ecological environment, energy saving, green environmental protection and they have feelings. What was the motive for the first group to buy solar energy to pay for these new products? Just not what brand of solar energy in the industry is not mature, no credibility, no customer base, can rely on word of mouth to follow, to spend two thousand or three thousand dollars to buy a strange new products in what do not understand the situation, the motivation is impossible to save money. This group of people to buy solar products only in the circumstances, is energy saving and environmental protection, is the emotional identity even taking risks, but they are interested in solar energy, try fi