企业的决策（Business decision making）.docVIP

企业的决策（Business decision making） The Guan Jian word: enterprise decision-making rational idea system There are many papers in business due to improper decisions or mistakes and troubled the paradigm, non rational decision is one of the important factors. Through the case of non rational decision theory and institutional reasons are analyzed, and how to realize the rational decision-making in detail, has certain guiding significance to the enterprise management practice. Three cases of non rational decision-making and implementation consequences Due to improper decisions and make the enterprise in a passive, dilemma, and even the collapse of the case It is often seen. From the internal logic and the link of them, we can find that the non rational mechanism, enterprise system at the same time, also found mistakes do enterprise leaders decision-making idea. The two together, often become the key factors leading to a decline in the brilliant enterprises imperceptibly. Lets look at the support the above conclusion is some convincing evidence. Blind expansion, Daewoo debt The success of Korean Daewoo, known as the Jin Yu myth. Jin Yuzhong, founder of the Daewoo took only 32 years to develop it into South Koreas second major industry groups, with up to $65 billion in assets, business scope of the group involved in trade, shipbuilding, automobile, telecommunications, construction, machinery manufacturing and finance etc.. However, the Daewoo Group has an important star in the Korean economy, began to fall in mid July 1997 in a week. Now, you see, the Asian financial crisis is Daewoo is not allowed to carry the fuse, but the real crisis is the massive expansion of debt. In early 90s, Jin Yuzhong put forward the strategic expansion of world business, so the Daewoo attack began its global acquisition, on the verge of shutdown of the car factory buying spree in former socialist countries in Eastern Europe and the third world, by many developing countries poor enterprise. Accordi