圈点mmi产品营销矩阵（MMI product marketing matrix）.docVIP

圈点mmi产品营销矩阵（MMI product marketing matrix） In the enterprise market marketing, enterprise in market competition, often spare no effort to expand the product line, to make their products series. However, many companies soon found their products in the series is not all profitable, some of the more popular varieties, and some varieties of serious backlog, so as to make the enterprise capital flow precipitation. The problem now is that the enterprise cannot predict which varieties sold next year. Marketing decision making companies tend to make such a decision: this year a variety of sell, and increase production input and that next year the varieties will also sell well. But the weather is unpredictable, this year has become a variety of unsalable goods. In January 2000, the study of Modern Marketing Institute of Henan (MMI) the problem found in the diagnosis for a pesticide enterprises. This enterprise is very popular in acaricide production in 1998, and overtime to production, the 1999 fruit mite pest is not serious, due to the variety of the backlog of more than 500 tons. Due to a large number of products into inventory, make the enterprise the ship ran aground almost. So, is there a way to help enterprise product marketing decision right? In practice, we find a solution to the problem: MMI product marketing matrix. In order to effectively explain the method, we make a hypothesis of case description: 1. introduction: East China pesticide factory is a manufacturer of insecticides, acaricides, kill the state-owned enterprises fungicides, herbicides and muscicide based enterprises, fixed assets amounted to 150 million yuan. The total of 5 series of products, more than 60 varieties. The companys leading products are: 1, Wang insecticidal acaricidal Wang No. 1, No. 2, ash bacteria kill kill kill flies, boll number 3 No. 1, No. 2 dipropetryn. Product Description: 2. enterprises insecticidal Wang 1. This is a kind of broad-spectrum insecticide, high efficiency and low toxi