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如何打造卓越的区域营销团队(How to build an excellent regional marketing team)
如何打造卓越的区域营销团队(How to build an excellent regional marketing team)
The construction and management of regional marketing team is the most basic business management, and it is also the key factor to determine the effectiveness of enterprise marketing. We can often find some enterprises in the following phenomenon: high personnel turnover, frequent fluctuations of personnel; people on tenterhooks, living in Han Cao Ying heart, always want to quit; large area caused by a heavy ideological burden and pressure to the original airborne personnel; some factions, often play the gangster, a small group to help fight the enemy separately; personnel. Some of the work of personnel stragglers and disbanded soldiers; mutual prevarication, problem reporting staff often accuse each other; leapfrog, regional head can not control the situation; a staff during the amateur life of song and dance Sheng Ping; regional marketing cost control, serious problems. This regional marketing team competition is often played in a very passive situation, Petals drop and waters flow., dealers to lose patience and confidence, the performance of the regional market is in jeopardy, and even suffer a big.
The regional head of marketing need to pay attention to and strengthen team construction and management system of the use of the concept and method of trained with regularity to build a strong fighting capacity of the marketing team, marketing team and cultivate the hard tie camp, playing tough battle continuously pioneering spirit, be invincible, invincible in the regional market, made a brilliant performance.
Zhirenshanren inaction
Systematic team building is the main concern of regional marketing leaders, which is briefly described as follows: setting up teams, setting up teams, making rules and establishing consensus.
Because of Chinese traditional local concepts, love cliques, father friends, in the enterprise should resolutely put an end to this, with people not only as a regional marketing person
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