浅谈美容师角色进化论（Discussion on the role evolution of beautician）.docVIP

浅谈美容师角色进化论（Discussion on the role evolution of beautician） Intelligence collector In modern marketing, business intelligence shows its special importance. It includes competitors intelligence, consumer intelligence, consumer satisfaction, other brand intelligence, and even industry trends and so on. In the increasingly fierce competition in the beauty industry, the enemy, victorious is the same rule. Beautician, to a certain extent, is the most easy to communicate with customers and obtain information. The identity of the beautician is more suitable for other beauty salons to experience, visit and study. At present, many beauticians have achieved and customer communication, through this communication, beautician can keep abreast of about consumer preferences, market trends and competitors situation and other information, can discover the existence of self beauty problems and gaps, to put forward to the president constructive suggestions. However, many beautician did not really put themselves in beauty salon owner position, no more in-depth understanding of the market, understanding of peers, ignoring competitors and the overall market intelligence collection. The new beautician should step out of her beauty salon and play the role of customer. She will go there to feel, experience and study more, especially those that are similar to her own beauty salon. During the visit, we should pay attention to the shop design, atmosphere, charges, hospitality and the process of Cosmetology, and realize its advantages and disadvantages. Time and fixed to the Capitol, back after a written report will learn an unexpected role to the development of the beauty salon, can urge the president to adjust business ideas of beauty. Customer Liaison Officer Now the beauty salon has a profound understanding of the importance of customer management, customer development, maintenance, and is closely related to the beautician services, so as to customer contact, beauticians responsibility. It i