about the media served as the leader of the local culture（关于媒体担任当地文化的领袖）.docVIP

下载本文档

0
0
约1.12万字
约 10页
2017-09-05 发布于浙江
举报
版权申诉

about the media served as the leader of the local culture（关于媒体担任当地文化的领袖）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

about the media served as the leader of the local culture（关于媒体担任当地文化的领袖）

About the media served as the leader of the local culture Abstract: In the context of globalization, local media need to face reality: the rapid development of high-tech communication technology, media competition led to the homogenization of news trends, at the same time, this homogeneity, can also be considered to be China’s the media gradually toward a sign of maturity. coexistence thinking to the development of the localization direction to local media, and cultural needs of the packaging, which need more media take up the boot of responsibility, local media packaging, as a local cultural reproduction who advocate and leader. Keywords: media, culture; leader The context of globalization, the local media need to face reality: the rapid development of high-tech communication technology today, led to news media competition homogenization of trends, at the same time, this homogenization of the Chinese media gradually sign of maturity. thus various media are trying to make their own distinctive create its own characteristics I believe that the local theme is inherent advantages of the local media, and others can not be cloned. cultural needs packaging , which requires the media to take up the responsibility of the guide, local media should be used as packaging, advocate and leader of the local culture reproduction. First, the media thinking to the localization of the direction of the development of the coexistence What is the newspaper homogenization? Manifested in two aspects: First, the content of typical characteristics of one thousand newspaper side, “You have, I have all the” most significant sports, entertainment, finance, IT the hotspots reported, overlap and convergence of news reports, layout, layout techniques and layout style, the lack of unique newspaper profit model newspaper operations, planning, practices similar marketing operation even with readers positioning also overlap and convergence to the reader the feeling that the structural a