actual combat- electric business product design product recommendation system（实战u2014u2014电力业务产品设计产品推荐系统）.docVIP

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actual combat- electric business product design product recommendation system（实战u2014u2014电力业务产品设计产品推荐系统）.doc

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actual combat- electric business product design product recommendation system（实战u2014u2014电力业务产品设计产品推荐系统）

Actual combat: electric business product design product recommendation system In the electricity business website for merchandise recommendations, you can improve the entire site of the effective conversion of merchandise sales, increase sales of goods. Through the user has been browsing, collection, purchase records, more accurate understanding of user needs, the user clustering, labeling, recommend users interested in goods, to help users quickly find the goods needed, timely amplification of demand, sales more diversified s product. Even in the promotion of the station, to do personalized marketing. Commodity recommendation is divided into conventional recommendation, personalized recommendation. General recommendation refers to the merchant to choose some fixed goods on the recommended position, or based on the relevance between the goods, the relevant product recommendations. For example: the user after buying the bottle recommended milk powder. Personalized referral refers to the user’s shopping habits, according to the characteristics of the product to recommend. Such as ‘other goods that have been purchased by customers who have seen this product’. In the electricity business system, the recommended items are generally: Home Operation Banner at the bottom of the location (guess you like / recommended for you), the bottom of the shopping cart (guess you like / recommend for you), the details of the product page And see, buy and buy, for your recommendation, etc.), the user sign and other positions. There are two years the rise of the contents of electricity providers, through the community to do content to improve the conversion rate. General recommendation Regularly recommended merchandise will not be different due to user differences, mainly the operation of the configuration of the activities or fixed goods (product selection). In addition to selecting certain items in the fixed recommended position for configuration, for example, se