actual combat- through train operation for seven days casually over ten thousand hits（实战u2014u2014通过列车运行七天随便超过一万的点击量）.docVIP

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2017-09-05 发布于浙江
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actual combat- through train operation for seven days casually over ten thousand hits（实战u2014u2014通过列车运行七天随便超过一万的点击量）.doc

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actual combat- through train operation for seven days casually over ten thousand hits（实战u2014u2014通过列车运行七天随便超过一万的点击量）

Actual combat: through train operation for seven days casually over ten thousand hits First, the preface : the new version of the traffic increased the weight of the traffic, seemingly weakened the weight of the click rate, the crowd premium can not be too high, otherwise the show is easy to be limited, can not get large flow. Second, women’s shop case : (industry average click rate of about 4%) The key to this play is the short-term outbreak of large hits, in 7 days continued to let the click ‘multiplication’, so that the plan weight to grow up quickly, and then began to price, click rate to maintain about 2 times ok, click rate is too low It is not enough. All in all, the core of the ‘violent’ white car is: in the case of guaranteed click-through rate, let the click volume ‘doubled’, how fast soon. Third, the specific operation The day before the official operation: early test good click rate high long ending words (10-20 or so), test out what price can get to show, I generally bid the industry average price of about 1.5 times, and then see the show slow Slow price increases, click on the high car map (industry average more than 1.5 times), the crowd does not need to test. Four settings: to find a plan of no data 7 days (can not be the day before the test word plan), the daily limit to click on the amount required to complete the day of the traffic requirements can be; only move the mobile side, pc end The price discount of 0.05 yuan, close the station to promote, to promote the promotion to facilitate the convenience of the late home Taobian flow; time discount 0-7 points 35%, 8-9 points 70%, 10-23 points 100%; regional full delivery (except Hong Kong and Macao Outside of Taiwan). The first day: a creative, plus 15 or so long tail words, all accurate match, bid to test the appropriate price before the crowd, the crowd premium only sex + age a label, premium of about 30%, 100% , The more the better, the click rate requires an average of m