about the media network plaza effect of public opinion to guide（关于媒体广场网络舆论引导的效果）.docVIP

About the media network Plaza effect of public opinion to guide [Abstract] “Little Yue Yue incident” occurred, both in the real world or cyberspace once again set off a public opinion climax, from the initial “Square” effect to the subsequent in-depth thinking, introspection, and recommendations, this shift in addition to audience For the event gradually rational understanding, the news media to guide public opinion played a crucial role. [Words] Square effect; public opinion; newsworthy October 13, 2011, only two years old, Foshan City, Guangdong Yue Yue two cars rolling. Within seven minutes later, the camera recorded 18 passing no one to come to the rescue. Finally, a garbage Aunt Chen Xian Mei small Yue Yue rescued successive knocked .10 15 Southern Television lt;lt; Foshan Nanhai girls, the 18 passers indifference Passing “the title first reported the incident, followed by the media and the majority of the audience, especially the Internet users in the country set off the explosive discussions about “Little Yue Yue incident”. I sustained attention related media coverage as well as the evolution of the public opinion of Internet users, found that the initial reaction of a wide audience, especially Internet users in similar incidents are “crowd, condemned abuses”, along with concern about the increasing number of such self-awareness “siege” increasingly strong network “Square effect gradually clear and public opinion to guide intervention with the media for the coverage of the event, some Internet users are turning to the appeal, to reflect on and even legal level more in-depth discussion. media reports and guidance of public opinion has always played a pivotal role in the development process of the entire event, The generation of the network “Square” effect “Groups only know simple but extreme feelings, available to them a variety of opinions, ideas and beliefs, they either accept or blanket refusal, as the absolute truth or absolute fallacy.”