ali and other giants of marketing force olympic sports ip battle imminent（阿里和其他巨头的营销力奥体ip战斗迫在眉睫）.docVIP

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2017-09-05 发布于浙江
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ali and other giants of marketing force olympic sports ip battle imminent（阿里和其他巨头的营销力奥体ip战斗迫在眉睫）.doc

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ali and other giants of marketing force olympic sports ip battle imminent（阿里和其他巨头的营销力奥体ip战斗迫在眉睫）

Ali and other giants of marketing force Olympic sports IP battle imminent Research papers Download News: Rio Olympic Games being held in full swing. And the audience loved the Olympic Games broadcast network, behind social networking and interactive video broadcast platform, and the other field athletics is quietly, which is the major Internet companies around the Olympic IP launched an unprecedented marketing battle. Ali Sports August 2 news release, Ali obtained Rio Olympic sports network broadcasting rights, Youku will jointly build the Olympic Channel. At this time, only four days away from the opening of the Olympic Games. July 29, officially announced that Tencent, has received the 2016 Rio Olympic events broadcast in the interests of regional networks in mainland China, then, Tencent will broadcast the entire 17 days of the Olympic Games this exciting event in its platform. And as early as July 20, CCTV suddenly break outside ‘CNTV (China Network Television) monopolize new media rights,’ the expected decision of the Rio Olympic Rights New Media Rights-out distribution. Associate Professor, School of Economics and Management, Shanghai Institute of Physical Education Jia Shen said that from the broadcast level, the Olympics is the battle for the top resources, we are chasing the most influential IP. Olympic derived huge space of IP Compared to the previous Olympic Games, the major Internet companies enthusiasm for the network broadcasting rights does not seem previous high. It is reported that several major portals such as Sina, Netease, Sohu no later races Rights from CCTV. But in addition to the Olympic tournament IP Rights also included interviews with sports stars, right, right of publicity portrait, program recording rights. Various Internet companies are no longer only concerned with expensive network broadcasting rights, in favor of another way to force elsewhere. The Rio Olympic Games, Tencent main ‘social + technology’ brand, w